Walkers – ‘Bring It Back Launch’

The Big Brief
  • To create a buzz within a product ‘re-launch’ event – held to determine which packet of classic Walkers Crisps make a return to retailers.  The flavour determined was chosen via an overall competition held, with the choice between; BBQ, Beef & Onion, Cheese & Chive, Lamb and Mint and Toasted Cheese
  • To present an experiential product for Walkers, in line with their current TV Advertising Campaign
  • To create branded take-home memento’s from the event
  • To present a medium to offer branded GIF’s from the event
  • To encourage social media engagement : enabling users to upload any content (photo or GIF)
The Set-Up
The Gallery
The Video

Find the Images on the password protected gallery here

Walkers
Details

Product type:
GIF Selfie Pod

Clients:
Freuds

Walkers UK

Client websites:
http://www.freuds.com/
https://www.walkers.co.uk/

Date of activity:
3rd September 2015

Hours of use:
6.30pm – 10.30pm : 4 Total Booth Hours

Venue:
Vinopolis, London

The Stats

TOTAL OUTPUT:

284 Total Images

91 Total GIF’s

TOTAL OUTPUT:

84 Total Uploads
75 Unique Email Addresses