USA ‘Discovery Program’ UK Tour

The Big Brief
  • To raise awareness of Tourism within the US; providing education of each destination to Travel Agents, around the UK
  • To create an interactive branding experience between the Agents and the brand, ‘Discover America’
  • To provide a ‘take-home’ branded memento, to prompt a call to action by the user, in order to use the ‘USA Discovery Program’ – an education tool for the USA (to increase knowledge base of each destination)
  • To promote awareness and usage of the Corporate Facebook page: www.Facebook.com/DiscoverAmericaUKTrade
  • To capture data of the users within the event to issue marketing collateral, post-event
  • To aid in the generation of a PR video for the Discover America UK tour
  • To trend two Twitter hashtags : #USADiscovery and #VisitUSARoadshow
The Set-Up
  • De-branded ‘white’ Selfie Pod
  • Custom & branded Props – USA Themed
  • Fully customised ‘printouts’ – according to the brand guidelines
  • Custom 2m x 2m ‘Aluminium Backdrop’ utilised: 3 x custom USA branded fabric backdrops, (rotated throughout each event)
  • Social Media Integration (on site iPad’s & 4G WiFi) : Facebook, Twitter, Instagram and Email enabled
  • Data Capture enabled – CSV delivered post-event
  • De-branded’ Brand Ambassadors provided (for technical support on-site)
The Feedback

“Our experience as ever has been great. We look forward to working with you again. Thank you”

Jennifer Guiver, Market Manager UK & Ireland, Black Diamond

Find the Images on the password protected gallery here

Black Diamond
Details

Product type:
Selfie Pod (with Backdrop)

Client:
Black Diamond

Client website:
http://www.blackdiamond.co.uk

Date of activity:
6th, 7th & 8th October 2015

Hours of use:
5pm – 9.30pm (4.5 hours) per event: 13.5 Total Booth Hours

Venues:
London, Manchester & Glasgow

The Stats

TOTAL OUTPUT:

525 Total Images

132 Total Prints

TOTAL REACH:

230 uploads & emails combined