Soap & Glory & Boots UK – ‘Clean on Me’

The Big Brief
  • To deliver a fully custom and personalised product solution for Soap & Glory, to engage customers with the brand, in an experiential manner
  • To create a bespoke Photo Booth, which also produces personalised product labels, with a viable barcode for in-store purchase tracking
  • To drive Christmas sales of the ‘Clean on Me’ Product, within Boots stores nationwide, during the Pre-Christmas event days
  • To create a social media buzz through the various specified channels prior to store arrival, at each location – to drive higher footfall on the promotional days, in-store.
  • To create PR collateral – video and marketing collateral – for Soap & Glory / Boots UK
  • To trend the hashtag #DiscoverMore on Twitter and Instagram – aimed mainly at the experiential activity in Leeds city centre (4th December 2015)
The Set-Up
  • Fully custom designed and branded ‘Sticker Selfie Pods’ (x 2): with dedicated ‘sticker’ printers, custom designed exterior and interface / functionality – this to create a dynamic and integrated branding experience
  • No props provided throughout the campaign
  • Fully customised sticker ‘printouts’ – according to the specified brand guidelines – including a ‘scannable barcode’, for in-store recognition, to allow tracking and identification of each sale
  • Fully tailored ‘on-screen’ interface allowing customers to select their product label (Bubbly, Sassy or Soaper), take a picture and input their name onto their printout – this creates a fully custom label
  • S&G Brand Ambassadors at each venue to encourage usage of the Booth and to provide assistance with purchases – with TBBC providing technical support throughout the campaign
  • Marketing collateral produced surrounding the physical Booth in-store, to promote awareness of the product and to drive usage – delivered by TBBC (alongside all campaign logistics)
  • Full campaign management offered – delivering the products alongside the supportive marketing collateral; including, logistics (UK & Ireland), Leaflets and pull up banners (in-store marketing activity)
The Feedback

“Thanks for all your help. I too hope that TBBC and Boots can continue to work together in the future.”

Alistair St Clair, Assistant Marketing Manager (In-store events), Boots UK

The Gallery

Find the Images on the password protected gallery here

The Video
Boots & Soap and Glory
Details

Product type:
Custom Sticker Selfie Pod (x2)

Clients:
Soap & Glory

Boots UK

Red Consultancy

Client websites:
http://www.soapandglory.com
http://www.boots.com
http://www.redconsultancy.com

Dates of activity:
24th September 2015 – 10th December 2015 : 13 multi-location UK Tour

Hours of use:
9am – 6pm per event (9 hours) : 117+ Total Booth Hours

Venues:
London (x3), Nottingham (x2), Cardiff, Gateshead, Middlesbrough, Liverpool, Sheffield, Manchester, Leeds & Dublin

The Stats

TOTAL OUTPUT:

1397 Total Labels