Drontal Advantage – Crufts 2016

The Big Brief
  • To generate brand awareness, and to create a fully integrated experience, in line with the current TV advertising campaign for Drontal Advantage
  • To promote the joint activity between Drontal UK, Advantage and Bayer (Pharmaceutical brands)
  • To encourage usage of the Facebook page for the DrontalUK brand – to promote uploading and sharing of images on this medium to create a social / viral buzz: https://www.facebook.com/DrontalUK/
  • To trend #Inseparables – this being in line with the current TV advertisement
  • To create a focal point for the exhibition stand, within the NEC, to attract current and potential customers, in order to discuss the products on offer (no sales pushed on the day itself – this was an ‘advice only’ stand)
The Set-Up
  • Fully branded and customised Selfie Pod
  • No props provided
  • Fully customised Printouts – Polaroid styled – with the Booth set to one-shot Selfie Mode.  The screen image was also rotated +90 degrees to give the user a perception of climbing the wall (backdrop), as per the TV Advertisement.
  • Fully customised on-screen Interface : (legal requirement included, due to being a pharmaceutical company) with the acknowledgement of the customer that all the images taken, will be live fed onto the client Facebook page
  • Social Media Integration (on-site iPads and 4G WiFi connection) : Facebook and Email enabled- with a custom email template designed for post-event marketing (opt-out button also enabled)
  • ‘Drontal’ Brand Ambassadors on-site operating the Booth, with on-site technical support from TBBC – required to fix any issue within a reported time of 10 minutes
The Gallery
The Video

Find the Images on the password protected gallery here

Drontal Advantage

Product type:
Selfie Pod

Drontal Advantage

Client website:

Dates of activity:
10th March – 13th March 2016

Hours of use:
8.30am – 6pm (daily) : 38 Total Hours

The NEC Birmingham

The Stats


687 Total Prints


666 Fan Page Uploads
140 Uploads

47 Unique Email Addresses