The Big Booth Company at Bakers Tool Kit Launch Party

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She’s definitely not shire about coming forward… Luisa Zissman is the Queen of Hearts as she attends her Mad Hatter’s themed launch party on horseback

She’s been spotted at her fair share of showbiz parties in the months following her appearance on The Apprentice UK.

But while Luisa Zissman is generally used to arriving by cab at such events, the 26-year-old opted for a rather unconventional mode of transport on Wednesday evening when she turned up on horseback.

Luisa’s overstated arrival was all about turning heads, and she did just that as a shirtless hunk gently led her ride towards the venue for her Mad Hatter’s Tea Party themed launch party.

The bakery owner had organised the event to unveil Bakers Toolkit – the business she originally hoped to kick-start with a £250,000 investment from Sir Alan Sugar.

Funding for her new venture – a baking wholesaler that provides larger businesses with essential baking tools – was secured shortly after she lost out to Leah Totton in the final of the hit BBC show.

Arriving dressed as The Queen Of Hearts, Luisa cheerfully posed for photos with her adorable daughter Dixie before making her way inside the official launch party, where food came in the form of sugary cupcakes.

Amongst those to attend on Wednesday were Britain’s Got Talent impressionist Francine Lewis and former Strictly Come Dancing judge Arlene Phillips

Guests at the event got into the swing of the occasion by arriving in costume while Luisa posed for photos astride an ape sculpture.

Billed as a ‘fresh, new, iconic baking and cake decorating brand that will appeal to the masses,’

Bakers Toolkit is set to feature prominently at the Cake International event at Birmingham NEC between 8-10 November.

In September Luisa raised eyebrows when she asked her Twitter followers if she should drop the apostrophe from her new brand’s name.

‘Is it Bakers Toolkit or Baker’s Toolkit with an apostrophe?’ she tweeted, later adding that she decided to drop the apostrophe because she ‘liked the look of it.’
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